We’ve officially got a sister company to Dixie Dust Design Co., and she’s fancy:
Esmi’s Box & Bougie Scoops.
But before I say anything else, I need to make one thing crystal clear:
This is Esme’s company.
Esmi’s Box & Bougie Scoops is HER brand — her baby, her vision, and her name for a reason. I’m building this venture with her as a partner, and I’m honored to do it, but I never want there to be confusion about who this belongs to.
It’s a sister company to Dixie Dust… which means we’re connected, we collaborate, and we share a creative foundation — but Esmi’s Box & Bougie Scoops is Esme stepping into her own, and I’m standing beside her while she does it.
What we’re building (and how it’s going to grow)
We’re starting with curated boxes — themed, cozy, intentional boxes that feel like a hug, a deep breath, and a little sparkle all at once.
And once we get our rhythm, there’s a strong possibility we’ll expand into a monthly subscription box for women who want a surprise delivery of joy on a regular basis.
And then… once the foundation is solid and we know what you love?
We’ll graduate into Mystery Scoops.
Surprise bundles. Limited drops. A little more spontaneous. A little more “you never know what you’re gonna get,” but you DO know it’s going to be good.
What makes us different (this part matters)
If you’ve ever opened a “curated” box and thought…
“This is cute… but it feels like someone bought a bunch of bulk stuff and threw it in a box.”
Yeah. We’re not doing that.
No Temu. No bulk junk. No filler.
Every box will contain high-quality, handmade, custom items — and a huge part of what makes that possible is this:
All of our graphics and designs are created by me through Dixie Dust.
So when you see our shirts, totes, journals, notebooks, stickers, keychains, and other goodies — you’re not getting generic graphics that someone bought off Temu or copied from Etsy.
You’re getting original artwork I created specifically for our brands.
And here’s the key word:
EXCLUSIVE.
That means the graphics used in Esmi’s Box & Bougie Scoops products are only used in our boxes and our items and are not for sale anywhere else.
Not in a digital bundle. Not in a random Etsy listing. Not on some marketplace.
If it’s in an Esmi box, it’s ours.
Here are a few examples so you really get what I mean:
We may do keychains — but they’ll be custom with our exclusive graphics.
We may do journals or notebooks — but they’ll be designed with artwork you won’t find anywhere else.
We may do totes, shirts, stickers, cards — all with exclusive designs created for our brand story.
Everything we do is meant to feel boutique, intentional, and personal — not mass-produced.
And yes… we’re showing the process.
We’ll be doing TikTok Lives where you’ll actually see us producing items, pressing designs, assembling products, and packing boxes.
Because we’re not hiding behind a warehouse vibe. We want you to see the real work, the real care, and the real heart that goes into each box.
How I met Esme (and why she’s my God-given daughter)
Esme and I were coworkers at first.
And then life happened — hard.
Not long after I met her, she suddenly and unexpectedly lost her mother. And if you’ve ever watched someone walk through that kind of grief, you know it doesn’t just hurt… it rearranges you.
And I felt her grief deeply — because I know that kind of loss. I lost my own mother at the age of 15 in a horrific car accident. So when Esme’s world cracked open, it wasn’t something I could stay emotionally distant from. That kind of pain leaves a mark, and it also creates a tenderness in you toward someone walking through it.
Somehow — and I don’t say this lightly — God placed me in her life right when she needed someone steady.
I didn’t replace her mother. No one could. But I showed up the best way I knew how, and over time I became a safe place — a mother figure presence when the world felt like it had shifted under her feet.
And while I was being that for her… she became something for me too.
Because life can leave empty spaces in you — holes you don’t always talk about out loud. Places where love should’ve been easier, safer, more consistent… and wasn’t.
Esme filled one of those spaces with her presence, her loyalty, and her love — in a way that I will always be grateful for. She brought warmth into a place that had been aching, and she did it without even trying.
That’s why I call her my God-given daughter.
Because she wasn’t assigned by biology. She was assigned by God.
Where to find Esme
If you want to follow Esme and watch this brand come to life, here’s where she’ll be posting updates:
Facebook: https://www.facebook.com/profile.php?id=61588259675322
Website: www.shopesmis.com (currently in production — coming soon)
What happens next
Right now, we’re in build mode: choosing themes, sourcing materials, creating exclusive designs, and building our first curated drops.
Our very first curated box is brewing… ☕✨
A little luxury in every box.
And when the time is right, we’ll roll into subscriptions and graduate into Mystery Scoops — with surprise bundles and limited drops that feel like joy in a box.
Final word
If you’ve been here a while, you know I don’t do fake.
So let me say it plainly:
This isn’t “just a business.”
This is a story.
A healing story. A rebuilding story. A God story.
And I’m honored you get to watch it unfold with us.
With love,
Maggie, Lincon, Tucker (uhm...introduction coming in a future post), and Esme 💜
